Quota & Equity Instagram

The offer says $200K. What does it actually pay?

In tech sales, the headline number assumes you hit 100% of quota. Change the numbers to match your offer and see what you'd earn at a realistic attainment.

My offer is on-target earnings, with as base salary. If I hit of quota, I'll earn

$170,000

  • Base
  • Commission earned
  • Commission left on the table
Plan details

Commission starts at of quota.

Above 100%, commission pays the normal rate.

Every comp plan is different. This assumes commission pays in a straight line up to quota. Some plans pay nothing below a threshold, many pay more above 100% (accelerators), and some cap earnings. Check your plan document. Taxes aren't included.

For scale: about 43% of cloud sales reps hit quota in Q3 2025, down from 53% in early 2022.

So before you sign, ask: what share of this team hit quota last year?

Source: RepVue Cloud Sales Index, Q1 2022 to Q3 2025 (self-reported by ~49,000 reps at 249 companies).

What every rung pays

On-target earnings for US tech sales roles, from public benchmarks. Ranges, not promises: company, segment and city all move the number.

    The biggest jump on the ladder isn't a title change. It's SDR to enterprise AE, roughly 3× the on-target pay.

    Sources: Betts Recruiting 2026 Compensation Guide (SDR); SalesCookie State of B2B Sales Compensation 2026 (AE through regional VP). For comparison, the US median for all sales managers is $148,270 (BLS, May 2025).

    What you'll find here

    Short videos from inside a top AI SaaS company. Every number is sourced.

    • Breaking in

      What hiring managers screen for when you've never sold before.

    • Getting promoted

      SDR to AE, mid-market to enterprise, and what changes at each step.

    • Pay, negotiation and equity

      Reading an offer, negotiating it, and what your stock options are really worth.

    • Picking where to work

      The numbers to check before you join a startup or a pre-IPO company.

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